What is a landing page, and why they are a must today
For all of you who aren’t sure what a landing page is, it’s the page people land on through an email or ad. It’s usually plain and straightforward, providing visitors with vital information about a product and service.
It’s today one of the essential elements in the marketing arsenal for both online and brick-and-mortar businesses.
Why is it so important?
It’s because landing pages offer the following features and benefits:
· Local, neighborhood content helps improve local search engine rankings.
· Informative and valuable content improves the level of engagement and deepens connections with contacts and prospects
· Helps get business leads by addressing the concerns of a specific market, product, or content segment
· Attractive, relevant, and informative audios and videos
· Maximizes advertisement reach and effect through relevant content supporting the ad message
· Helps build email lists and consequent lead capture
· Multiple call-to-actions for better conversions
In short, with suitable videos, audios, content, and clear call-to-actions, landing pages is a must-have lead capture tool for any business.
